CPD-accredited · Provider 51104
The Strategic Coaching Diploma
The CPD-accredited qualification and Practitioner Licence. 180 CPD hours, at your own pace.
Step two · the diploma
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You earn two things. One is yours for life.
Strategic Coaching Diploma and your Practitioner Licence.
A Diploma-Level qualification that trains you to deliver the Vision to Value Methodology® end-to-end with ambitious business owners, paired with your Licence to practise as a registered Vision to Value Practitioner. Self-paced study, structured assessment and accreditation.
Free Certificate offer · usually £3,999 + VAT
£2,999 + VAT
Unlock the Diploma, your first-year Licence and 12 months of Anchor (worth £5,787 + VAT) for £2,999 + VAT when you sign up within 14 days of starting the free Certificate.
Pay in full or spread it over 12 monthly payments.
Already bought the £249 Professional Certificate? Upgrade within 60 days of buying it and your £249 comes off the Diploma price.
Not sure the Diploma is right for you? Book a free 30 minute call with our founder.
This is augmented coaching training. You practise on a coaching simulator with 20 client personas, get feedback from Sam, your AI Coach Mentor, and learn where AI fits in a leader's strategy and where it doesn't. Every submission you make is still assessed by a person.
What's included
Full Vision to Value Methodology® Training
All 16 modules across five phases, unlocked in any order, with narrated lessons, activities, journals and knowledge checks.
Diploma-Level Qualification
A recognised Diploma-Level qualification as a Vision to Value Strategic Coach.
Coaching Simulator (20 client personas)
Practise live conversations against 20 different client personas and get marked, holistic feedback.
Sam, your AI Coach Mentor
An AI mentor who spots patterns in your practice, feeds focus actions into your journal and writes you a personalised letter each week.
AI Strategy & Guardrails Coaching
A dedicated lesson and client-ready blueprint for coaching leaders on AI: opportunity, risk, where it conflicts with their values, and where the line sits.
Assessed Submissions, Assessor Reviewed
Assessor reviewed with written feedback. An AI checker before submission helps you spot gaps in your blueprints and final case study.
One-to-One Coach Mentoring
Three 60-minute sessions with your assigned coach mentor, plus a direct chat channel between sessions.
Practitioner Community
A community space inside the platform for questions, peer practice, case clinics and ongoing CPD.
Your first year's Practitioner Licence (worth £1,200 + VAT)
Your first year as a licensed Vision to Value Practitioner is included with the Diploma, then £1,200 + VAT a year.
Anchor, our AI growth platform
12 months of Anchor (worth £588 + VAT). The AI growth platform built on the same methodology. Your clients can give you read-only access to their account, so you see their progress before every session.
Complete IP Licence & Toolkit
Full access to the methodology IP, client tools and ongoing updates.
RWC Public Register Listing
Professional profile on the Vision to Value Practitioner register.
Time commitment & completion
Circa 40-60 hours
Online learning modules
Unlimited
Simulated coaching hours
40 hours
Coaching hours evidenced
Circa 100 hours
Submission exercises
12-month completion window
Extensions available on request. The cut-off exists for accountability and momentum, not bureaucracy.
Minimum 12 weeks
Fastest completion period for focused learners who commit fully.
The four pillars you'll master
Personal Ambition
Help clients articulate the personal ambition that drives the business, so strategy stays connected to what matters to them.
Business Vision
Translate ambition into a clear, compelling business vision the whole team can rally behind.
Growth Strategy
Build the Ambitious Growth Model™ into a roadmap that balances rapid growth with long-term profitability.
Holistic Delivery
Coach leaders to deliver across people, performance and operations, so the strategy actually lands.
The full curriculum — 16 modules across 5 phases
Every module in the live Vision to Value Platform, in the order you'll work through them. Each module combines narrated lessons, interactive activities, reflective journal prompts, knowledge checks and AI-powered coaching simulations.
Phase 1 · Foundations
Module 1
Vision to Value Methodology® Foundations
The core methodology, the Ambitious Growth Model™ and the Strategic Coach position. Contains the free taster (the free Certificate).
Phase 2 · Application
Modules 2–7
Strategic Questioning & Extraction
Active listening, replay, reframing and the Inquiry Framework.
Mindset Management & Challenging
Identifying resistance, the Supportive Challenger stance and leadership muscle.
Boundary Setting & Governance
The coach–client container, professional boundaries and client self-limit setting.
Principled Application
Applying the five core principles in live practice.
Strategic Translation
Visual mapping and the Translation Bridge: turning vision into actionable strategy.
Adaptive Delivery
Pivoting vs persisting, crisis management and iterative feedback loops.
Phase 3 · The Ambitious Growth Model™
Modules 8–12
AGM Diagnostic
Deploying the diagnostic across 20 indicators and four pillars.
Personal Ambition
Personal traits, goals, identity and the Personal Blueprint.
Business Vision
Business identity, market position, ideal customer, purpose and the Business Blueprint.
Growth Strategy
Strategic aim, insights, pillars, goals, measures and Strategy on a Page.
Holistic Delivery
OKRs, personal metrics, feedback loops and agile action.
Phase 4 · Delivery Themes & Principles
Modules 13–14
Vision to Value Methodology® Delivery Themes
Scope of practice, design, tailored delivery, risk focus and value tracking.
Vision to Value Methodology® Principles
The five core principles underpinning every engagement.
Phase 5 · Commercial Mastery & Assessment
Modules 15–16
Commercial Mastery, Customer Journey & Business Development
Customer journey design, pitching, ROI demonstration and value-based practice building.
Case Study Assessment
Live coaching case study, assessed pass or fail, leading to diploma award.
Assessed components
In addition to the timed lesson content, learners must complete the following to be awarded the Diploma.
Coaching Journal
Reflective entries after key lessons, stored in your private dashboard.
Personal, Business & Strategy Blueprints
Built progressively across Modules 9–12, assessor reviewed with an AI checker before submission to help you identify gaps.
Scope of Practice & Code of Ethics
Completed artefacts demonstrating professional governance understanding.
Commercial Blueprint
Submitted in Module 15, covering customer journey, offer design and pricing.
Coaching Hours Log
Minimum 40 hours of live coaching across at least four different clients.
Case Study Assessment
Module 16 — a full coaching case study, graded pass or fail, leading to the Diploma award.
Qualification benchmark · Practitioner Maturity Model
The Diploma is calibrated to deliver you to Level 2 · Practitioner: insight-led, trusts the intuition. Level 3 (Master · integrative mastery) is earned over time through ongoing licensing, CPD and reflection.
From our learners
In their words
"The Vision to Value Methodology gave me a repeatable system I could put in front of clients on day one. It's changed how I price, how I deliver, and how confidently I show up."
"I feel much more confident in my approach and can already see a huge impact with my clients… I am so glad I chose this diploma."
"Unlike generic certifications that tend to focus on theory, this approach also focuses on frameworks and tools helping me deliver as an even better coach… It's a qualification that provides genuine commercial credibility."
"The Vision to Value principle makes a great deal of sense, particularly when working with owner-founder businesses… The AI simulations were extremely helpful and far more realistic than I had anticipated."
Why the qualification matters
Don't get lost in a sea of other coaches
More people call themselves a coach every year, and to a buyer most of them look the same: a short course, a LinkedIn headline and a hopeful rate card. When everyone sounds identical, buyers default to the cheapest or the loudest, and good coaches get overlooked.
A Qualified Strategic Coach stands out for the right reasons. The Diploma, your Vision to Value Practitioner Licence and your listing on the Practitioner Register give buyers something concrete to trust: a named methodology, a governed standard and a coach who is accountable for the work.
Step three · practitioner licence
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Stay current. Stay credible.
Stay current. Stay listed. Stay credible.
Once qualified, your Practitioner Licence renews annually. It keeps your methodology current, keeps you visible on the public Vision to Value Practitioner register, and keeps your delivery accountable to a single, recognised standard.
Augmented on both sides of the room
Once you're licensed, the Accreditation Hub keeps you growing. It builds on your work with your coach mentor to identify your strengths, weaknesses, growth edges and opportunities, then focuses your personal development and CPD on what matters most. Its AI mentor chat helps you reflect between sessions, so you arrive at every mentor session ready. It's the same way you'll support your clients with Anchor.
Continued Accreditation
Stay listed as an active Vision to Value Practitioner on the Practitioner Register.
Methodology Updates
Receive the latest tools, templates and methodology refinements as they release.
Lead Funnel Access
Stay connected to the central client acquisition funnel that matches enquiries to licensed providers.
Use of the V2V Mark
Use the Vision to Value Practitioner mark across your channels and materials.
Practitioner Community
Ongoing CPD and peer practice inside the practitioner community.
Continuous Development
Advanced modules and case clinics to sharpen your delivery year after year.
Accreditation Hub
Your growth profile, focused CPD and an AI mentor that gets you ready for your coach mentor sessions.
| Your clients | You |
|---|---|
| Their Vision to Value coach | Your coach mentor |
| Anchor between sessions | Accreditation Hub AI mentor between sessions |
| Growth across the four pillars | Your strengths, weaknesses, growth edges and opportunities |
| Quarterly OKRs | Focused personal development and CPD |
| Arrive at sessions ready | Arrive at mentor sessions ready |
№ 0042Your Practitioner badge
Once licensed, you receive the Licensed Vision to Value Methodology® Practitioner badge, carrying your own practitioner number. The number shown here is an example.
Questions about the qualification
Why do you say 'business coach' in some places, but 'strategic coach' in others?
We use 'business coaching' because it is the term most people search for. But the qualification we award is Strategic Coach: a disciplined, methodology-led coach who works across the owner's ambition, vision, strategy and delivery, not a generic business coach.
Start the pathway today.
New to the methodology? Begin the free Certificate. Already learning or licensed? Log in to continue.
Free to sign up. No commitment to the Diploma.
