FREE COURSE · ABOUT 2 HOURS
Your free business coaching certificate.
Become the person business owners turn to for direction. A free, beginner-friendly course with a certificate when you finish.
13 short lessons · AI coaching simulation · Certificate on completion · No experience needed
Created by Emma Fishlock
Founder of RWC · Creator of the Vision to Value Methodology®
Example certificate
Free Strategic Coaching Certificate
Awarded to
The skill every business owner is looking for
Business owners don't just want advice. They want someone who can help them decide where the business is going and how to get there. Most have no one to do that with. Strategic coaching is that skill, and it moves you from someone who helps to the person they can't do without.
Already coaching
Add a strategic layer that makes you stand out from general coaches.
Moving into coaching
A practical, credible starting point, with no experience needed.
Consultants and professionals
HR, finance, accountancy or consultancy: move from doing the work to advising on direction.
Business owners
Get clear on where your own business is going, and lead your team with a plan.
What you'll be able to do
- Ask the questions strategic coaches ask, and know why they work
- Run a coaching conversation with a clear structure
- Spot what's really holding a business back
- Turn a conversation into a plan a client can act on
- Work ethically, within your scope as a coach
See all 13 lessons
- 01The Vision to Value Methodology®
- 02The History of Coaching
- 03Traditional Coaching Models: GROW, OSCAR & CLEAR
- 04What Strategy Actually Is: Demystifying the Word
- 05Adopting the Standard: The Four Layers of Value
- 06The Ambitious Growth Model™ (AGM™)
- 07The 360-Degree Philosophy
- 08The Five Components of the Methodology
- 09Professional Practice, Ethics & Supervision
- 10The Different Hats You Wear & How Your Skill Grows
- 11Practice: Winning Over a Cautious Client
- 12The Junction Decision Maker
- 13Your Certificate & The Diploma Path Ahead
Self-paced and fully online. Most people finish in about two hours.
Try it in a realistic AI coaching simulation
Lesson 11 puts you in a live coaching conversation with an AI client, so you can practise the skills straight away, safely.
"I also really enjoyed the AI simulations. They were extremely helpful and far more realistic than I had anticipated."
Free. No card. No commitment.
The free Certificate is a standalone introduction and yours to keep.
WANT TO GO FURTHER?
How qualifying works
STEP 1 · Free Certificate
About 2 hours, 13 short lessons. Free.
STEP 2 · Strategic Coaching Diploma
180 CPD hours, at your own pace within 12 months.
STEP 3 · Practitioner Licence
First year included with the Diploma. From year two, £1,200 + VAT a year.
Strategic Coaching Diploma
The full CPD-accredited qualification and licence. Read about the Strategic Coaching Diploma, or our guide on how to become a business coach in the UK.
Explore the DiplomaProfessional Certificate
From Appointment to Partner: practise listening, questioning, reframing and challenging with 25 lessons and 9 AI coaching simulations.
Explore the Professional CertificateQuestions about the free Certificate
Is the free Certificate really free?
Yes. There's no card and no commitment. You'll also hear about the Diploma offer, which you can take or leave.
Do I need coaching experience for the free Certificate?
No. It's written for complete beginners as well as experienced coaches, consultants and business owners.
How long does the free Certificate take?
About two hours across 13 short lessons. It's online and self-paced, so you can stop and start.
Do I get a certificate?
Yes. You can download your certificate when you complete the course.
Is the free Certificate CPD-accredited?
No. The free Certificate is an introduction. The full Strategic Coaching Diploma is CPD-accredited, with 180 CPD hours.
What is strategic coaching?
Strategic coaching helps business owners step back, decide where they want the business to go, and build a clear plan to get there. It's coaching focused on the direction and growth of the business, not just the person.
Who runs the course?
Real World Consultancy (RWC), the accrediting body for the Vision to Value Methodology®, founded by Emma Fishlock.
Start learning strategic coaching today
About 2 hours · Free · Certificate on completion
